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The Art of Management
The Art of Management is a more subtle title than it would first appear to be. The key word is "art." Despite the popularity of MBAs around the world, management is not a science! During the seminar Tom Peters will Consider three things: PEOPLE! Management is all about people--engaging people in pursuit of an important and exciting goal. "People principles" have not changed for thousands of years! Getting the "people part right" is always always always Priority #1. EXECUTION! Great execution is more important than a great plan. The essence of success is effectiveness at "the basics" of getting things done. In war and peace throughout history, the victory on the battlefield and in the marketplace has gone to those who "keep it simple" and execute best; e.g. great customer relationships are more important than a clever marketing strategy. >>
Tom Peters
Tom Peters is one of the most innovative and influential thinker of all time. He is a civil engineering graduate of Cornell (B.C.E., M.C.E.) and earned an MBA and Ph.D. at Stanford. He holds honorary doctorates from institutions that range from the University of San Francisco to the State University of Management in Moscow. He also served in the U.S. Navy and was a White House advisor. From 1974 to 1981, worked as a management consultant at McKinsey & Co., becoming a Partner and co-founder of the now gargantuan Organization Effectiveness practice in 1979. >>
